A very recent Brochure Photography shoot for PenCarrieUKL, the leading UK multi brand distributor of clothing and accessories for the promotional garment industry.
The brief for this job was essentially in two parts. The first requirement was for lifestyle images to illustrate the opening page of each style section of the brochure. These selected images being just some examples photographed on the day.
The second part of the brief required garment reference images to predominantly show styles and colour. The model shots were used as standard catalogue boxed images whereas the garments only, were shot for colour identification and swatches.
Whilst the hundred or so individual garments required a good deal of patience to set up, the model ‘lifestyle’ shots were fast and frantic by comparison! It was certainly a very varied and interesting Brochure photography shoot.
All images © 2013 John Russell.